Bowsy Launches AI Driver Safety Assessment to Reduce Fleet Incidents in Ireland
Dublin, Ireland – February 2026 – Irish talent technology company Bowsy has launched a new AI-powered Driver Safety Assessment Platform in partnership with behavioural science specialists Pivotal Talent, helping organisations identify risks before a driver gets behind the wheel.
The new platform uses advanced behavioural analytics and psychometric assessments to evaluate driver risk profiles and in early tests reduced the number of safety incidents by 40%.
Designed for organisations operating company vehicles, logistics fleets, apprenticeships and graduate programmes, the solution provides fast, scalable assessments that move beyond traditional training by predicting real-world driving behaviours before incidents occur.
Improving Safety Through Behavioural Science and AI
The Driver Safety Assessment Platform measures key risk factors including:
- Risk perception and hazard awareness
- Impulsivity and decision-making under pressure
- Compliance mindset and safety attitudes
- Fatigue and focus indicators
Employers receive clear, actionable insights alongside tailored development recommendations to support safer driving performance.
According to early pilots, organisations using behavioural risk assessments can reduce safety incidents by up to 30–40%, while improving driver engagement and accountability.
A Strategic Partnership Focused on Predictive Talent Intelligence
The platform has been developed in collaboration with Pivotal Talent, whose behavioural intelligence technology is used globally to predict performance, risk and retention across safety-critical roles.
Together, Bowsy and Pivotal Talent are bringing predictive safety analytics into workforce development — supporting both recruitment and ongoing performance management.
Leadership Commentary
John Brady, CEO & Co-Founder of Bowsy, said:
“Driver safety is fundamentally about behaviour, not just training. By combining AI and behavioural science, we’re giving organisations a proactive way to identify risk before accidents happen and support safer decision-making at scale.”
Dr Juan Swartz, at Pivotal Talent, added:
“Our partnership with Bowsy brings predictive behavioural insights into real-world safety outcomes. This platform enables organisations to move from reactive incident management to proactive risk prevention.”
Supporting Safer Workforces Across Ireland and the UK
The Driver Safety Assessment Platform will be rolled out across:
- Transport & logistics providers
- Construction and engineering firms
- Utilities and field services teams
- Fleet-based organisations
It complements Bowsy’s broader mission of using proof-based assessments to improve recruitment, development and workplace performance.
About Bowsy
Bowsy is an Irish talent technology platform connecting businesses with graduates, students and early-career talent through graduate recruitment, remote project work and apprenticeship programmes. The company focuses on proof-based hiring, behavioural assessment and inclusive workforce development across Ireland and the UK.
About Pivotal Talent
Pivotal Talent is a behavioural intelligence company specialising in proprietary predictive AI technology that measures performance, risk and retention across high-impact and safety-critical roles worldwide.
Media Contact
John Brady
CEO & Co-Founder, Bowsy
📧 john@bowsy.ie
🌐 https://bowsy.ie
